I’m a former designer turned Creative Marketing Manager. I like to build brands, push creative, and craft thoughtful user experiences. I lead teams on projects from initial briefing to launches, with direct responsibility for day-to-day management of process and workflow.
Areas of Expertise
Campaign Management
Creative Briefs
Sprint Planning
Go-To-Market Strategy
Resource Management
Art Direction
Recent Projects
Seasonal campaign planning for a ride share start up.
Go-to-market plan for local based marketing.
Lifecycle campaigns for new and existing user flows.
Brand guidelines from white board to brand book.
Project Management Philosophy
Work smarter, not harder. I’m more concerned with the success of the project (let’s define success first!) and the dynamic of the team, not with the particular workflow to get there. It’s not rocket science, but sometimes it can feel like it. For me, it’s finding areas to optimize the process or workflow (let’s not overcomplicate it) and having fun.